| FREQUENTLY ASKED QUESTIONS
Can I show movies to our patients?
You
may show movies to your patients as long as you realize that such
exhibitions are “non-theatrical public performances” and require
permission from the copyright owner, the movie producer.
How do I obtain permission to show movies to our patients?
Swank
HealthCare represents most movie producers and can grant your hospital
the necessary permission to show the movies legally. We know that
movies are patients’ number one entertainment choice, so we make it
simple to get the permission you need.
What constitutes a public performance of a movie?
Showing
movies to groups outside the privacy of a home setting is a public
showing. Public performances of a movie in a patient’s room or waiting
room would be copyright infringement.
If movies are donated to the hospital, can I use them legally?
The
manner in which you obtain the movies does not change the public
performance setting; therefore, it would not be legal and you must
obtain permission.
Do we need permission if we do not charge patients to see the movies?
You still need permission, even if the movies are free to patients and their families.
Is Swank HealthCare the only source of copyright permission for hospitals?
Our
parent company, Swank Motion Pictures, Inc. has been the exclusive
non-theatrical distributor of most major Hollywood movies for motion
picture rentals and licenses for nearly 70 years. In addition to
hospitals, we distribute movies and/or copyright licenses to schools,
libraries, colleges, cruise ships, and correctional institutions.
Which producers does Swank HealthCare represent?
The major motion picture producers that Swank HealthCare represents for hospitals include:Walt
Disney Pictures, Touchstone Pictures, Hollywood Pictures, Warner Bros.,
New Line Cinema, DreamWorks Pictures, Universal, Columbia Pictures,
TriStar Pictures, Metro-Goldwyn-Mayer, Miramax Films, United Artists,
Warner Independent Pictures and Paramount Pictures.
Would Swank HealthCare send the movies to us on video or DVD?
You
may receive the movies in the format that best suits the equipment at
your hospital. However, the most advantageous way to receive the movies
is on our Digital Media Player, which is a special computer that works
with your closed-circuit television system. It is programmed to play
the movies in the patients’ rooms automatically at times you specify.
Does the Digital Media Player replace our existing equipment?
The
choice is yours. The Digital Media Player can replace VCRs, DVD players
and character generators or, if you prefer, we can provide a switch
that allows the Digital Media Player to work along with your existing
equipment.
Does the Digital Media Player require a lot of space?
The
Digital Media Player is the same size as a desktop computer. There is
also a rack-mount model, which allows for even more space savings.
Is the Digital Media Player easy to install?
Yes,
the Digital Media Player will arrive at your hospital with clear
instructions and requires only a short time to set up. Our Technical
team will help you assess any special installation requirements before
you get started and is available to help you every step of the way.
Can I add my hospital’s own programs or content to the Digital Media Player?
Yes!
In addition to the movies, you can add your own patient education
programs, special announcements and other content to the Digital Media
Player.
Are the movies available in Spanish?
Yes, you can use two channels to deliver the movies in both languages simultaneously.
How many movies would we receive?
Your
customized movie program will include 30 copyright-licensed movies,
which will be updated with new movies every 90 days. The Digital Media
Player can be easily programmed to show six different movies every day.
The movies may be played twice daily resulting in around-the-clock
entertainment.
Who selects the movies?
Our experienced
Customer Service staff will suggest movies that are most appropriate
for your patient demographics and hospital’s standards. You have an
opportunity to approve the movies and to make special requests.
How do we get started?
Call
us today at 1-800-950-4248 (or send an email to: mail@swankhealth.com).
We would be happy to answer your questions and explain how your
hospital will benefit from a legal, customized movie program.
|